Associate/Senior Associate, Public Affairs (Content Strategy & Storytelling)

Introduction

Enhance strategic storytelling across Temasek's digital channels and platforms, translating corporate priorities, investment themes and institutional narratives into compelling content that builds engagement, strengthens reputation and advances business objectives.

This role sits at the intersection of content strategy, digital communications, community engagement and corporate reputation. The successful candidate will support how Temasek's stories are told across platforms, helping ensure content, from executive thought leadership and long-form articles to social video and podcasts, is aligned with institutional priorities and reputational outcomes.

Responsibilities

Strategic Storytelling

• Translate business priorities, investment themes and strategic initiatives into compelling stories that resonate with key stakeholders.
• Adapt executive communications, speeches, articles and thought leadership into engaging digital content.
• Maintain high editorial standards, ensuring content is accurate, compelling and aligned with Temasek's voice and values.

Content Strategy & Editorial Planning

• Support the development and execution of the editorial strategy and annual content roadmap
• Support on editorial calendars, content pipelines and production workflows.

Digital & Social Communications

• Develop platform-native content optimised for engagement, audience relevance and platform performance.
• Apply audience insights, analytics and social listening to inform content decisions and measure effectiveness.
• Stay abreast of developments in digital platforms, content formats, creator ecosystems and emerging technologies.
• Explore and leverage AI-enabled tools and workflows to enhance content creation, distribution and performance.

Multimedia Storytelling

• Champion a multimedia approach to storytelling across channels and audiences.
• Partner with agencies, creators, designers and production partners to develop high-quality content assets, including:
  • Short-form video
  • Documentary-style content
  • Motion graphics
  • Photography
  • Podcasts
  • Infographics
  • Executive thought leadership assets
• Provide creative direction and ensure consistency across all formats and touchpoints.

Community Engagement

• Build engagement opportunities around key content pillars and audience interests.
• Partner with creators, influencers and relevant communities to extend reach and deepen engagement.
• Support community management and moderation approaches across owned channels.

Reputation & Issues Management

• Apply a reputation lens to all content development and editorial decisions.
• Partner closely with the broader Public Affairs team on sensitive issues and crisis communications.
• Ensure content supports trust, credibility and long-term reputation objectives.

Requirements

• 3–5 years of experience in content strategy, corporate communications, public affairs, business journalism, digital media, investment communications or brand storytelling.
• Experience developing business, investment, corporate reputation or thought leadership narratives in a large corporate, financial services, technology, media or agency environment.
• Proven track record delivering integrated content and storytelling programmes across multiple channels, on time.
• Strong project management skills.

Core Capabilities

Strategic Storytelling

• Strong writing, editing and editorial judgement.
• Ability to translate complex business, investment and portfolio topics into accessible narratives.
• Strong understanding of stakeholder audiences and communications objectives.
• Ability to identify and shape stories that advance business and reputational goals.

Digital Platforms & Audience Expertise

• Understanding of digital platforms, content ecosystems and audience behaviours.
• Knowledge of analytics, audience segmentation, SEO and social listening.
• Experience applying generative AI to enhance content creation, performance and efficiency.

Multimedia & Creative Direction

• Strong eye for visual storytelling, video production, design and content packaging.
• Ability to develop content formats that maximise audience engagement and impact.
• Experience managing agencies, creative partners and production teams.

Community & Engagement Mindset

• Strong understanding of community-building, advocacy and audience engagement.
• Familiarity with creator ecosystems and partnership models.
• Experience fostering participation across diverse stakeholder groups.

Reputation & Stakeholder Awareness

• Appreciation of the relationship between content, stakeholder perception, media narratives and corporate reputation.
• Comfortable operating in complex, high-profile and sensitive environments.
• Sound judgement in balancing communications opportunities with reputational considerations.

AI-powered Tools & Workflows

• Comfortable with using AI to accelerate content ideation and creation while ensuring accuracy and quality.

Technical Skills

• Proficiency in tools such as Adobe Premiere Pro, Adobe Creative Suite, Canva, or equivalent platforms is an advantage.